Privacy Policy

Ayurvedic Herbs Direct Privacy Policy

Last Updated: September 10, 2025

Ayurvedic Herbs Direct operates this store and website, including all related information, content, features, tools, products, and services (collectively, the "Services") to provide you with a curated shopping experience. Ayurvedic Herbs Direct is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, and protect your personal information (also referred to as “Personally Identifiable Information” or “PII”) when you visit, use, or make a purchase through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, processing, and disclosure of personal information. By using or accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

When we refer to "personal information," we mean information that identifies or can reasonably be linked to you. This includes:

Contact Information: Name, address, billing/shipping addresses, phone number, email.
Financial Information: Credit/debit card numbers, transaction details, payment confirmations.
Account Information: Username, password, security questions, preferences, and settings.
Transaction Information: Items viewed, added to cart, purchased, returned, or exchanged, and past transactions.
Device Information: IP address, browser type, operating system, unique identifiers, network information.
Usage Information: Interactions with the Services, such as pages viewed, clicks, and browsing behavior.
Communications: Customer support inquiries, messages, or other correspondence.

Sources of Personal Information:

Directly from you (account creation, purchases, communications).
Automatically via device tracking technologies (pixels, log files, etc.).
From service providers performing functions on our behalf.
From partners or third parties, as permitted by law.

2. How We Use Your Personal Information

We use personal information for the following purposes:

Service Fulfillment and Improvement: Process orders, arrange shipping, handle returns/exchanges, create personalized shopping experiences, remember preferences, and manage accounts.
Marketing and Advertising: Send promotional emails, texts, postal mail, and display targeted advertisements.
Security and Fraud Prevention: Authenticate accounts, detect fraud or malicious activity, and secure the Services.
Communication: Respond to inquiries, provide customer support, and maintain business relationships.
Legal Compliance: Comply with applicable laws, respond to subpoenas, search warrants, and enforce policies.

3. Microsoft Clarity

We use Microsoft Clarity to better understand visitor interactions.

Data Collected: Pages visited, clicks, scrolls, mouse movements, and anonymized session recordings.
Purpose: Improve website usability, optimize user experience, and identify technical issues.
Data Handling: Data is transmitted to Microsoft servers in the U.S. or other locations. Microsoft processes this data according to its privacy policy: Microsoft Privacy Statement (opens in a new window)
Opt-Out: Users may adjust browser privacy settings or opt out through Microsoft’s settings as described in their policy.

4. Sharing Your Personal Information

We may disclose personal information to third parties in the following circumstances:

With Shopify and Service Providers: For hosting, payment processing, analytics, shipping, and customer support.
For subscription or recurring payments, we use third-party apps that may store your payment information to facilitate billing. These providers process and store your payment details in compliance with applicable security and privacy standards. We do not store full payment card information on our servers.
With Marketing Partners: For personalized advertisements based on your activity.
With Affiliates or During Business Transactions: Such as mergers, acquisitions, or reorganizations.
For Legal Compliance: To comply with laws or protect rights, property, or safety.

Data Sharing Opt-Out:
You may opt out of certain types of data sharing with third parties by visiting our Data Sharing Opt-Out page (opens in a new window)

Shopify References:

5. Behavioral Advertising

We may use your personal information to provide targeted advertisements or marketing communications via Google, Facebook, Bing, or other partners.

Opt-Out Links:

6. Security and Data Retention

Personal information is protected using SSL encryption, secure gateways, and regular security audits.
Sensitive payment information is processed by secure third-party gateways and is not stored on our servers.
Personal information is retained only as long as necessary for account maintenance, service provision, legal compliance, dispute resolution, or policy enforcement.
All payment information is processed through PCI-compliant third-party gateways and is never stored on our servers. These providers meet or exceed industry-standard security requirements for handling credit card and payment data.

7. Children’s Privacy

The Services are not intended for children under the age of majority. We do not knowingly collect personal information from children under 16. Parents/guardians may request deletion of any personal information collected.

8. Your Rights and Choices

Access, correct, delete, or receive your personal information.
Opt out of sharing or targeted advertising. You may exercise this right through our Data Sharing Opt-Out page (opens in a new window)
Object to or restrict processing.
Withdraw consent where applicable.

Global Privacy Control: We respect opt-out signals where supported.

9. California Privacy Rights

Request disclosure of collected personal information.
Opt out of sale or sharing for targeted advertising.
Request deletion of personal information.

10. International Transfers

We may transfer, store, and process personal information outside your country. For EEA/UK residents, recognized mechanisms such as Standard Contractual Clauses are used to ensure protection.

11. Third-Party Links

We may link to third-party websites. Review their privacy policies, as we are not responsible for their practices.

12. Legal Compliance

CCPA/CPRA: Compliance with California privacy laws, including consumer rights to access, deletion, and opt-out of sale/sharing.
CAN-SPAM: Compliance with commercial email rules, including accurate headers, marketing identification, physical address inclusion, and honoring opt-out requests.
Other Privacy Laws: Compliance with applicable US, EEA, and UK privacy and data protection laws, including GDPR where relevant.

13. Data Breach and Fair Information Practices

In the event of a data breach, we will notify affected users via email within 7 business days.
We adhere to Fair Information Practices and the Individual Redress Principles to protect user rights.

14. Changes to This Privacy Policy

We may update this Privacy Policy to reflect operational, legal, or regulatory changes. Updated policies will include a new “Last Updated” date.

15. Contact

Email: support@herbsdirectstores.com
Mail: 2527 W 237th St, Suite E, Torrance, CA 90505-5243, US