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In 1940 Sri Kesavan Vaidyar, an Ayurvedic practitioner started manufacturing an Ayurvedic soap called Chandrika, from a small town called Irinjalakuda in Kerala. When he first made Chandrika Ayurvedic Soap, Ayurveda was not very well know. In the beginning Sri Kesavan Vaidyar traveled on foot or by bus carrying the wooden case all by himself. There were harsh times when he even traveled by holding onto the ladder on the back of the bus and slept outside shops waiting for them to open, so that he could sell his product to them. Faith and belief in his creation, Chandrika Soap gave him the courage to persist with it. His belief and persistence paid of when people who used it realized its value and goodness and came back asking for more. Once people discovered Chandrika, there was no turning back for him, and today Chandrika is the most popular Ayurvedic Soap sold worldwide.